S3 Connected Health

Digital Medical Support Programs

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Brand Attributes

Positive

Digital

Medical

Trustworthy

Project Deliverables

Typography

Gotham Rounded’s curved corners lend a warm and friendly feel compared to the strong and authoritative Gotham. The blend of both authority and warmth lent themselves to S3’s bedside manner tone of voice.

Logo

The five yellow dots form a positive symbol of connectivity and an abstraction of the medical cross. There is also a repeating pattern of 3’s which subtly elude to the company name.

Colour Palette

Bright and fresh colours were picked to express the brands hopeful and positive identity. A subtle gradient is applied to add another dimension to the shapes.

Illustrations

Minimal icons are used across the brand to help support information and make the content simple to navigate.

Photography

Professional photography brings the brand to life. By showing the products in use and the team behind the application, customers are able to feel reassured of the quality of the service.

Animations

Animations were used across the brand to help convey complex ideas and statistics about the product.

Style Guide

Providing a style guide helps align the company internally and ensures that there is continuity across all of the brands designs.

The Brief

S3 Connected Health required a brand refresh that communicates it’s products value to customers in a way that inspires positivity and hope.

The Solution

Production of a bright and fresh brand identity, a contemporary website and an animation that clearly communicates the benefits of the product.

Website Design

To keep continuity with the logo, curves are used throughout the website to divide the sections and mask imagery. Use of professional photography gives the user an insight into the product use and design.

Will Lyons

Marketing Manager at S3

The great work delivered has made a big impact on our business, laying a solid platform on which we can build. We are grateful for the way that you’ve have pushed the boundaries.

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