Expert Insights

A Business Software Review Site

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Brand Attributes





Project Deliverables


Circular has quirks that give it a lot of warmth. This typeface gives the Expert Insights brand its helpful feel, whilst retaining it’s credibility. The high verticality of this font also meant that it could be applied across a wide variety of instances.


Bright fresh colours imply that this brand is helpful and approachable, inviting users to engage. The use of a looking glass clearly conveys the informed and inquisitive aspects of the brand.

Colour Palette

Warm and vibrant colours lays the foundation for the both engaging illustrations and highlighting CTA’s on the website. The green and orange are used to indicate positives and negatives.


Simple, friendly illustrations of the team give the brand helpful and informed feel.

Award Badges

By producing well designed, high quality award badges we were able to incentivise vendors to link back to the Expert Insights website. A key part of the business strategy.


To further compound the brand credibility, animations were used upon reaching the homepage. Simple additions such as these creates an impressive first impression.

Marketing Materials

Producing high quality pitch decks, presentations and online marketing assets assists Expert Insights in fully implementing their brand strategy.

The Brief

Expert Insights required a rebrand that clearly conveys their credibility as a new player in the field of digital software comparison sites.

The Solution

Confident use of illustration and animations to differentiate Expert Insights from their competitors, in an eye catching and authentic manner.

Website Design

The bright colour scheme matched with the playful illustrative style produce a website that has engaging and easy to digest content. The versatile typeface can be used for both headings and body copy, creating continuity throughout the brand.

Craig MacAlpine

Founder of Expert Insights

The workshop was hugely beneficial in defining our brand and business goals. The high quality designs that followed demonstrated our position as a credible leader in the industry. We’re incredibly happy with the results.

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