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Sailec is a neutral and geometric typeface. These qualities made it the perfect candidate for miri’s impartial and approachable brand.
The two blue arrows convey upward performance and progress and the ‘m’ of miri. The two hero colours relate to miri’s unique approach of combining creativity with testing.
A bright colour palette gives the brand the creative and open feel. These are offset by a more serious deep blue to elude to the systematic brand attribute.
Playful illustrations give context to the design, allowing the user to put themselves into the position of the client.
Miri required a new dashboard style interface for their performance reports, allowing them to stand out from competition with a unique aesthetic.
Animating the illustrations brings them to life and adds an additional level of credibility to the brand. The animations allow complex ideas to be communicated in a simple and engaging way.
All the brand deliverables come together to produce a playful, creative and approachable design aesthetic. The animations help convey complex processes and the clear visual hierarchy of information makes the content easy to digest.
Founder of Miri Growth